![]() ![]() A diminutive of Arts Décoratifs, the name was taken from the 1925 Parisian exhibition titled ‘Exposition Internationale des Arts Decoratifs et Industriels Modernes’ which was the first to feature works of this style. Use of a natural colour and tonal paletteĪrt Deco is a form of design, visual arts and architecture which came to prominence as a symbol of luxury, wealth and sophistication in challenge to the austere influence of World War I.Most Art Nouveau designs depict sumptuously dressed women, often crowned with flowers, poised amongst beautiful depictions of plants and nature. ![]() Characteristic not only of Mucha’s work, Art Nouveau is known for the consistent use of the female form. His designs graced posters and advertisements of the era, yet his work has also consistently crossed into fine art with paintings and lavish object designs. The design style is whimsical, romantic and highly technical.Ī perfect example of a well-known practitioner of this style is the Czeck-painter, illustrator and graphic artist Alphonse Mucha. The characters and forms depicted in this design style possess flowing curves which speak to the unique forms found in nature. The key characteristic features of this style are the bold outlines and flat yet intricately hand-illustrated designs and typefaces. Art NouveauĪrt Nouveau is a style of architecture, decorative art and graphic design which rose to prominence in Western Europe and the USA during the late nineteenth century, continuing into the early twentieth century, reaching its peak by the 1920s. Alternatively they can be more general, like a tendency to a flat depth of field to the design, the colour choices, the prominence of negative space or the quality of the lines used in imagery. These key components of style can be specific, such as precise typographic choices, a preference for illustrated or photographic images or the strong use of grids. In reality, new stylistic approaches in design develop by taking a little from what came before and a lot from what is happening around it, whether that is in art, film, fashion, politics, music or society in general.Įach design style listed here can be recognisable based on certain elements or design choices. ![]() If you aren’t aware of where design has been, trends in design can seem to rise and fall on the daily, as though out of thin air. Historically, the generation of new design styles is a cyclical one. Every designer must cultivate a rich personal library of references to work from, because these become the ingredients of your own design process. This is true whether you plan to work in-house or focus on freelance client work. We would argue that the ability to research and continually invest time in expanding your knowledge of graphic design styles, both contemporary and historical, is a key ingredient to being an exceptional designer. Great designers are also exceptionally rigorous researchers. Why is knowing graphic design styles important?Ī great designer is not just someone who is skilled and versatile on the tools. Read on to learn more about the history of graphic design styles, what their key features are and how you can use them to create an incredible portfolio. You will develop diverse and well researched references for each brief you tackle, which in turn allows you to back up and argue for your design choices as they relate to the brief. With our graphic design course, we teach you how to make research a fundamental part of your design process. Graphic design is an ever expanding creative discipline. 9 Graphic Design Styles to Integrate Within Your Designs ![]()
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